One of the largest (if not THE largest) UK dating sites DatingDirect.com has entered European and International dating scene a while ago, although that move has gone unnoticed by a lot of us - who are not residing in UK.
While we normally review very specific niche dating sites and other online venues for singles out there, DatingDirect.com is a great example of a huge opportunity flying under the radar of most people too preoccupied by the noise of places like Zoosk, Tinder, and Instagram. So we thought it's simply worth your attention!
When DatingDirect.com merged databases with the infamous Match.com a few years ago, they've reached crazy numbers of over 4 million members in the UK alone. With further expansion across Europe, and now judging by our own exploration - places like Australia, Canada, and the rest of the World - it's bigger and more buzzing than ever.
The site design and functionality is modern, as opposed to some other niche sites that offer great opportunities to people with specific requirements, yet fail to deliver in some areas on the User Experience side of things. This is where DatingDirect.com excels without a doubt.
Virtual Profile Setup Assistant is actually pretty non-intrusive and nice, rather than feeling like a nuissance of similar AI-like services that you perhaps get when you visit your Insurance company or Bank website. They claim to be there to help you, but in fact are just masked entry into their search engine. Here it feels different, luckily.
The whole profile setup took us under 10 minutes, including a short writeup of an "about myself" text blurb. Questions that profile setup wizard is asking are relevant, to-the-point, and don't feel like they are here to annoy us or create some superficial experience you don't really need.
Search can be as simple or as advanced as you'd like, filters appear basic and functional, where all the complexities and fine-tuning of your suggested matches is done behind the scenes, based on the answers you gave during profile setup - i.e. what's the point of showing you smokers if you hate smoking?
The site offers additional features such as "Going Incognito", priced quite sensibly, which of course is not a unique feature exclusive to DatingDirect.com, but it's nice to know that additional things like that offering extra privacy, or protecting your identity if you'd really like that for any reason while just browsing around for starters, are there.
As another FREE registration dating website, DatingDirect.com is offering you an opportunity to expand your search for love, and tap into resources that might not have been on your radar until this point.
We generally believe that any extra opportunity to expand your search without getting into some sort of stressful or inconvenient experience associated with it is a great thing! You should keep going, stay inspired, and definitely check them out!